Archive for the 'ch13 Use of Samples' Category

The right way to promote Free Samples (part 6)

So with demonstrations in stores. There is always a way to get the same results at a fraction of the cost.
Many advertisers do not understand this. They supply thousands of samples to dealers to be handed out as they will. Could a trace be placed on the cost of returns, the advertiser would be stunned.
Give [...]

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